Logo Analysis

This is the logo for Tostitos tortilla chips. It has lots of orange, yellow, and black with that one little touch of red. They didn't just pick these colours for nothing either! They serve a purpose. Black is often associated with tradition or being classic. Orange is a symbol of affordability, fun, and celebration. Yellow symbolizes cheerfulness and amusement. Red is a visual cue for excitement, love and food. Basically this logo is saying that Tostitos chips are the fun tortilla chip. They're perfect for parties and other fun occasions. But you can also trust Tostitos because they are classic. The logo shows us that this chip will turn any event into a fun and exciting time. Also between the second and third 't' you can see two people enjoying a tortilla chip.

This is the Hershey's Kisses logo. As you can see it is mostly brown with some silver and white.  Brown invokes thoughts of nature, simplicity and richness. It is a very warm and romantic colour. Often it is associated with chocolate, which is exactly the product being sold. Silver/white is a symbol of purity, refinement, and innocence. What this logo tells us is that Hershey's Kisses are rich, romantic chocolates that are great for kids and refined adults alike.  Also there is a Hershey Kiss between the 'k' and the 'i'.